| dc.contributor.author | Akdoğan M.Ş. | |
| dc.contributor.author | Altuntaş B. | |
| dc.date.accessioned | 2019-11-24T20:58:15Z | |
| dc.date.available | 2019-11-24T20:58:15Z | |
| dc.date.issued | 2015 | |
| dc.identifier.isbn | 9783653059656; 9783631666081 | |
| dc.identifier.uri | https://dx.doi.org/10.3726/978-3-653-05965-6 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12513/3033 | |
| dc.description.abstract | [No abstract available] | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Peter Lang AG | en_US |
| dc.relation.isversionof | 10.3726/978-3-653-05965-6 | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Covert marketing strategy: An alternative way to reach consumers | en_US |
| dc.type | bookPart | en_US |
| dc.relation.journal | Current Approaches in Social Sciences | en_US |
| dc.contributor.department | Kırşehir Ahi Evran Üniversitesi, Kaman Meslek Yüksekokulu | en_US |
| dc.identifier.startpage | 23 | en_US |
| dc.identifier.endpage | 32 | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
