Tourists' Attitudes Toward Cultural Heritage: Pre- and Post-Visit Evaluation

Abstract

Cultural heritage tourism is the branch of tourism where people travel to experience the place which authentically represents the stories of the past people. Cultural tourists were those who had concerned with buildings, monuments, landscapes, books, documentations, artifacts, and historical structures of a country. There are several types of tourism which are almost equally important for the tourists to travel frequently. More than 1000 cultural heritages are officially listed by UNESCO in 167 countries. Majority of the cultural heritages are in the Europe and North America. Tourist's nature is a concept that denotes the fundamental dispositions and distinctiveness including ways of feeling, acting, accepting, motives, and thinking that tourists are said to have naturally. Theere are seven attributes of cultural heritages that identified the purpose of the tourists. Tourists' traveling attitude divided into two different parts, the first one is the pre-tour and the other one is the post-tour attitude. There are multiple factors which play an important role in the pre- and post-attitude. Since 1950, the tourism industry has grown rapidly and surpassed many other industries in the world, but now the tourism industry is facing the worst crisis due to the COVID-19 pandemic. The above number was expected to increase in 2020. Tourists give importance to cultural heritage and to their visit; in this sense, they are more willing to pay for cultural heritage if money goes for cultural heritage conservation and for better facilities. © 2023 Apple Academic Press, Inc. Co-published with CRC Press (Taylor & Francis).